Facts about SMM
If you want to defeat the dragon by the name of Internet marketing, you should have SMM in your arsenal of tools.
We have been observing the growth in popularity of social networks for so long that we involuntarily begin to wonder: “When will it decline?”.
Want an honest answer? Not soon.
People love social platforms. This love makes them distracted from important matters and prevents them from falling asleep at night.
Social networks help us get distracted, pass our free time and relax. On average, people spend 2 hours a day on these platforms.
That is why social networks are an effective marketing and sales tool, especially for small and medium-sized businesses.
With the help of SMM you can increase your brand awareness and expand your reach, attract traffic. But this will not be so simple. A small and little-known company is difficult to stand out from the crowd of competitors. This requires careful preparation.
Today we will answer the most important questions: “What do people do on social networks?” And “How do they interact with brands?”
There is a lot of data on social networks on the Internet, but from most of them there is boredom. We will try to fix it!
Social Network Usage Statistics
We love to share love. On average, one user has 7.6 accounts on social networks.
Users between the ages of 55 and 64 are almost twice as willing to interact with brands as the younger generation.
Not only subscribers are talking about you. 96% of users of social networks not subscribed to you also discuss your profile online.
People like visual content. Today, more than 3.2 billion images are shared on social networks daily.
49% of social media users talk about products in the hope of improving someone’s life.
Throughout life, users spend an average of 5 years and 3 months on social networks.
59% of adult Russians use social networks.
Facebook will lose 2 million users under 25 this year.
The most popular social network is in India, in this country 30 million Facebook fans.
Every day, 8 billion videos are viewed on the platform.
5 million Facebook accounts are owned by children under 10 years old.
58% of moms of social networks are subscribed to the pages of their favorite brands.
Humor wins. Women and men share funny videos and articles with equal frequency.
Who has the most Instagram followers? Social network profile! More than 233 million people have subscribed to it.
80% of users are subscribed to at least one business account, 200 million of them follow updates of their favorite brands.
Instagram Stories is twice as popular as Snapchat.
Leading brands love Instagram, 85% of them are on the social network.
More videos are uploaded to YouTube each month than the three leading telecommunications companies in 60 years have created.
YouTube is the second most popular search engine in the world after Google, they drive 3 billion searches a month.
The average session on the platform lasts 40 minutes.
YouTube accounts for half the time people spend watching videos on the Internet and on TV.
More than 1.3 billion accounts are registered on Twitter, but only 336 million of them are active every month.
3 years, 2 months and 1 day - so much time is spent on writing a billion tweets. Users now publish 200 billion posts per year.
53% of social network users expect a response from the brand within an hour. If they are upset, then the rate increases to 72%.
80% of users go to Twitter from a smartphone.
81% of women consider Pinterest a reliable source of news and information.
Users who go to your site from a Pinterest post are 10 times more likely to make a purchase.
They also spend more - $ 140- $ 180, for Facebook this figure is $ 60- $ 80.
Every day, 97 million users log into the social network.
Every day, VK users exchange 5 billion messages.
77% of the social network audience are mobile users.
In terms of audience activity, VKontakte takes second place in Russia and the CIS countries, YouTube is 2% ahead of it.
Every day, users view more than 9 billion entries.
The majority (27%) of social network users are older than 25 years old, but younger than 34 years old.
40% of the audience lives in small cities of up to 100 thousand people.
Each month, Odnoklassniki users give each other 1.6 billion gifts worth from 1 to 60 rubles.
In total, more than 330 million users in the social network.
The record number of video views on the platform was 500 million per day.
And finally, another impressive fact: around the world in 2017, $ 35 billion was spent on SMM, which is 16% of all digital advertising.
These numbers are amazing, but they continue to grow every day. It's time to draw conclusions.