landing page of website

Landing page (eng. Landing page) - a web page whose main task is to collect contact information for the target audience. Used to enhance the effectiveness of advertising, increase audience. The landing page usually contains information about the product or service.

Going to landing pages is often done from social media, email newsletters, and advertising campaigns on search engines. The main task of such pages is the conversion of the visitor into the buyer or client of the company, the motivation for the target action. Analysis of user actions on the landing page allows marketers to determine the success of advertising.